Today, society requires the education system to comply with economic, social and cultural changes. The increase in the value of mass media in the education system is due to their deep and diverse impact on everyday life. Various mobile applications play an important role in providing psychological and pedagogical support to parents in the upbringing of preschool and school-age children. In this regard, a survey of parents in the territory of  Kyzylorda region was conducted to determine what specific problems arise in the upbringing of preschool and school-age children and how much psychological and pedagogical support is needed. According to the sixteen criteria identified in the questionnaire, parents expressed their own opinions about the upbringing of children. Based on the obtained data, a mathematical and statistical analysis was carried out. The practical application of the questionnaire in the framework of the assessment of pedagogical and psychological knowledge of parents in the upbringing of children will provide an operational comprehensive information on the usefulness of mobile applications for parents, thereby increasing the effectiveness of decisions taken on the next steps and opening the way to the development of a pedagogical mobile application for parents. And the results of the analysis of the study will be applied to the development of a mobile application for further pedagogical and psychological support of parents in the upbringing of children.