This article talks about the existing problems of modern society, namely about value orientations, which require constant rethinking, transformation of acceptable values ​​and the development of new approaches. Certain values ​​of school children can be developed with the correct organization of work at school. It also provides examples of organizing value orientations in practice, using various technologies, for example, K. Vazina's technology “collective thought activity – a  model of human development”. The value orientation is formed in the course of a specific activity. An activity-based approach to knowledge is the technologization of the learning process.

A brief analysis of the problem of the formation of value orientations in primary school students based on the materials of Kazakh ethnopedagogy is given. The ethnopedagogical aspects of physical development are revealed on specific examples of studying individual topics of the course "Natural Science". The authors pay attention to the factors of education of the Kazakh ethnopedagogy: nature, the art of speech, folk games, traditions, ideals, the art of the ethnos.

Modern schools in the conditions of the updated content of the education of the Republic of Kazakhstan should become a powerful environment for the socialization and education of bright personalities. Therefore, in pedagogical science and practice, the requirement to search for optimal forms and methods of using the ethno-pedagogical and ethno-cultural heritage of peoples, including the Kazakh, is relevant.