The article deals with the problems of regional universities in terms of attracting applicants, since ensuring qualitative and quantitative indicators of admission is the most important task of higher educational institutions. In the context of global competition, the leading universities of the world successfully attract the most talented students through the openness of their educational process to everyone, so it is necessary to understand what is attractive in a university from the point of view of a school graduate, and, based on an analysis of the needs of potential applicants, organize career guidance work. The article developed and tested modern digital methods for attracting applicants on the example of the West Kazakhstan Agrarian and Technical University named after Zhangir Khan. Analyzed and tested the possibility of attracting applicants to the university through social networks on the example of the West Kazakhstan Agrarian Technical University named after Zhangir Khan.