The article provides a comprehensive analysis of the linguodidactic potential of digital technologies and media resources in teaching the Kazakh language. In the context of the digitalization of modern education, there is an increasing need to update the content and methodology of language instruction. The study examines the effectiveness of online educational platforms, multimedia learning materials, mobile applications, and social networks in the process of acquiring the Kazakh language. The possibilities of developing learners’ communicative competence and language skills (listening, speaking, reading, and writing) through the use of digital resources are identified.

In addition, the impact of digital technologies on learners’ academic motivation, cognitive activity, and ability for independent learning is analyzed. Effective models for the purposeful and systematic use of media resources in teaching the Kazakh language are proposed. The didactic requirements for the selection and presentation of language material in a digital educational environment are substantiated. The research findings may serve as a methodological basis for improving the methodology of teaching the Kazakh language and for the effective use of digital educational resources in educational practice.