The article presents a study of the level of university students' research interest during their academic training. An analytical review of national and international publications on this topic was conducted. The methodological framework is based on the ICT model, which applies a structural approach to research motivation. The theoretical foundation includes concepts of scientific interest as a psychological phenomenon, students' needs for acquiring scientific knowledge, and opportunities for comprehensive analysis of research motivation within the educational environment. The assessment of research interest was conducted using the motivation theory of H. Heckhausen, which highlights three key components: motivational, content-related, and technological. Based on these components, a five-level scale of research interest was developed, enabling differentiated evaluation of students’ research activity. The empirical study was conducted on a sample of 379 undergraduate students from Kokshetau University named after Sh. Ualikhanov (5% of the total student population). Data collection and processing were carried out using descriptive and comparative analysis methods. Visualization and statistical processing were performed using MS Excel, Power BI, Statistica, and R.