The article discusses the theoretical aspects of the formation of social values of primary school students based on national sports. The philosophical, psychological and pedagogical meanings of the concepts of «value» and «social value» are characterized. In the course of the analysis, social values – in a broad sense - are important in the context of compliance or non-compliance with the needs of phenomena and objects of existence, society, social groups and individuals; It is clarified that in a narrow sense, these are humane and aesthetic requirements that have developed as a product of human culture and social consciousness. Signs of social values are understood as general provisions for members of society, continuous functioning depending on time, regulation of public relations, voluntary and conscious action. Also, according to the theoretical analysis in the article, the life and social types of ways to regulate the behavior of primary school students through social values regulate several attributes. In particular, vital: life, health, physique, safety, well-being, human condition (satiety, calmness, cheerfulness), strength, endurance, quality of life, natural environment (environmental values), practicality, consumption, etc., and social: hard work, wealth, work, family, unity, patriotism tolerance, discipline, business, risk, social equality, ability to achieve, personal independence, consumption level, etc. In the empirical section, experimental work was carried out for primary school students using the «Value Questionnaire» method. Schwartz and M. Rokich's methodology «Definition of value orientations».