The relevance of the study in this article stems from the problem of shaping the culture of student youth towards a healthy lifestyle, its desire to maintain physical and psychological health to participate actively in the future of society as a whole, as qualified professionals. The purpose of the article is to develop criteria and methods for shaping the positive value-based health behavior at the physical, psychosocial and social levels of student youth. The leading method of research into this problem is a survey of students about influencing factors on their healthcare during their studies, and a method designed to study the peculiarities of the psychological functioning of the personality on the development of O.I. Motkov "Psychological Culture of the Individual" to assess the strength of psychological aspirations by defining existing self-goals, characteristics of self-determination, self-regulation of behavior based on various life situations. The article presents the main criteria and methods for forming in student youth a value-based attitude to health, a culture of psychological healthcare based on a balanced daily regime, a favorable and calm environment during learning, the way of teaching, the opportunity for self-realization, the personal example of a teacher, as well as such criteria as motivational-value, cognitive-informative, creative, creative-communicative, emotional-respectful, cultural-aesthetic. The criteria and methods used to impart knowledge help to develop in future professionals the holistic development of their personality, to preserve psychological, physical and social well-being, which shows the existence of moral values and makes it possible to speak of a trend of their creative, cultural behavior in the framework of psychological health in the future, which has practical significance for the entire educational system.