The article is devoted to the study of creativity of future bachelors of music education, which is considered as a professionally important quality that provides the ability of these candidates to function effectively in the future professional activity, activating innovative thinking and creative approaches to solving professional problems. The methodological apparatus of the research, which was based on a holistic approach, was determined. The application of a number of theoretical methods, (phenomenological and retrospective analysis of scientific research, scientific synthesis, theoretical modeling, etc.) allowed to define the essential and structural characteristic of creativity of future bachelors of musical education. This construct in the study is considered as a professionally significant quality that ensures the ability of the mentioned applicants to effectively perform the tasks of future professional activity, in particular, to solve urgent tasks of the educational process, related to musical, aesthetic and creative development of students, by activating creative abilities, personal qualities, as well as, musical and pedagogical knowledge, abilities and skills. The four main components that make up the structure of this phenomenon are defined, and their content is concretized.