The article considers the question of the influence of logical thinking on the formation of creativity through media technologies based on the systemic character of the object of professional educational activity in the holistic pedagogical process. The article analyzes the issue of effective optimization of the existing system of professional-level education of specialists who have a high level of knowledge in tandem with creativity.

The main purpose of the article is to identify and describe the need of psychological and pedagogical improvement of logical thinking using media technologies in the formation of future specialist’s creativity based on the scientific and theoretical research.

In addition, the issues of solving educational strategies and approaches to logical thinking of pedagogical and psychological specialties are touched upon, depending on the problem under study: the necessary level of mastering curriculum by students; determining the amount of effective teaching content; relevant pedagogical aspects in accordance with modern requirements; methods that allow discussing problematic issues.