This scientific publication is devoted to the study of the potential of business oriented training of future primary school teachers. The authors substantiate the relevance and importance of teaching the basics of business, entrepreneurship, management, marketing at all levels of education. Particular attention is paid to working with theoretical sources of information. The social prerequisites and stages for the introduction of business-oriented training of future primary school teachers are presented. The authors emphasize the importance of training primary school teachers who can organize not only the educational process of junior schoolchildren, but also entrepreneurial activity in the field of education.