This article analyzes the ethnopedagogical potential of folk traditions of Kazakhstan, which acts as a resource of opportunities and means for a teacher in educating and training the younger generation, passing on universal values ​​to them. The author highlights folk traditions of family education in learning the genealogy of a family as a unique mechanism of ethnocultural integrity of the nation and folk traditions of hospitality in showing trust, openness, security, a sense of respect for the individual in a multilingual environment, developing the need for intercultural communication and expanding one's horizons. The study emphasizes the importance of using ethnopedagogical potential in developing a multilingual personality and its role in preserving cultural identity in the context of globalization. Particular attention is paid to the methods of integrating folk traditions into the modern educational process, which contributes to the formation of students' multilingual competence. The article presents the results of a study conducted at the West Kazakhstan University named after Makhambet Utemisov.