The article reveals the essence of professionally-oriented socialization of a student at the higher education institution, which determines the formation of his/her identity as a specialist for professional purposes. The result of socialization is characterized – is to be socialized. Internal and external factors that significantly affect the process of socialization are identified and characterized. The analysis of the influence of distance-learning technologies on profession-oriented socialization of students, including such factors as sociocultural environment of a higher educational institution, teaching and extracurricular work with students, as well as teaching staff, is presented. As a result of the study, logical conclusions are made that, in the process of professional formation of the student, complex identification changes occur in it, due to professional and personal socialization.